Visual Branding for Bands: Why It Matters More Than You Think

Branding is often the last thing that musicians have on their mind…

But it’s actually one of the most important aspects of your business!

Having good branding not only sets career musicians apart from hobbyists, it also gives your fans a cohesive experience with you.

Some might say it shouldn’t matter for music, and that’s likely true… But that doesn’t matter, because there’s no changing it: without good branding, your chances of success are extremely low.

So what does branding even mean? What does it involve? In a way, many little things that add up. Listen now to learn how you can create a brand for your band!

What you’ll learn:

  • How you can grow your band’s fanbase by having good branding
  • Why having a mood/vibe on your social media is important
  • How your performance ties into your branding
  • What you can do to make your appearance fit your image and brand
  • How you should approach your color palette
  • How your sound is also part of your branding
  • Why top bands put on a theatrical performance instead of a musical performance
  • Why embracing your band’s backstory and history can be a good thing
  • Why consistency is the key to good branding
  • How to avoid major mistakes on your printed CDs and merch

Listen now!

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A Skylit Drive

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Michael Jackson

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Against Me!

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Brand New

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Terrible Things

The Color Fred

 – “Complaintor”

Silverstein

6radley

 

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The Mandalorian

Lead Singer Syndrome

 – Shane Told interviews Fred Mascherino (Taking Back Sunday, Terrible Things, The Color Fred)

 

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Episode Transcript (automatic – excuse errors)

Your band = a career

Find out how!

© The Better Band Bureau